Unilever: Mobile in Love

Cornetto, an ice cream brand, successfully increased brand awareness and engagement by launching a YouTube webseries and a digital platform that allowed Turkish viewers to closely experience the love story of its main characters.

Campaign details

Brand: Unilever Lead agency: Mindshare Turkey Region: EMEA

Strategy

Objective

Cornetto has a longstanding brand purpose of "being the ice cream of love" amongst youngsters. Since 2013, we have created high levels of interaction with our ta

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