Unilever/GB Glace/Olivia Nilsson: Swish Joy

GB Glace, an ice cream brand, launched a direct-to-purchase campaign that increased sales and brand engagement throughout Sweden.

Campaign details

Brand: Unilever/GB Glace/Olivia Nilsson Lead agency: Mindshare Sweden Region: EMEA

Strategy

Objective

Ice cream is a product that is highly associated with the Swedish summer. When Swedes think of ice cream they think of GB Glace, the lead

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