Turkcell: Bip Translate

Turkcell, a mobile phone operator, used cross-targeting and internal app data to develop a campaign that successfully introduced its messaging service's new translate feature to Turkish users.

Campaign details

Brand: Turkcell - Bip Lead agency: Arena Media Region: EMEA



Bip is the new application of Turkcell, the leading GSM operator of Turkey, and provides a new-generation instant messaging, audio and video communication exper

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