Turkcell BiP Messenger: Kim 1 GB İster Newest way to entertain

Turkcell BiP Messenger, a Turkish messaging app, developed a trivia chatbot that awarded users with data packages in order to increase brand awareness and in-app purchases in Turkey.

Campaign details

Brand: Turkcell BiP Messenger Lead agency: 4PLAY Mobile Creative People Region: EMEA

Strategy

Objective

We should admit that the mobile world enabled lots of ways to have fun through it. However, mobile users' behaviors are changing day by

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