Turkcell BiP Messenger: Bi Sohbet - It's just a chat

Turkcell, a mobile phone operator, developed an anonymous chatbot platform that sought to target Turkish women and their fears of talking to men, in order to increase brand engagement and messaging rates.

Campaign details

Brand: Turkcell BiP Messenger Lead agency: 4PLAY Mobile Creative People Region: EMEA

Strategy

Objective

There were 2 main aims which made us create Bi Sohbet. First of all, we recognized the importance of how social taboos create pressure

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