Brand: TulipánLead agency: BBDO ArgentinaRegion: LATAM
People today are talking about serious and relevant issues such as gender violence and sex-related assault. Movements like #NoEsNo (No Means No) are trying to help by exposing these kinds of acts.
We understand that the best way to fight against gender violence is through education. That is why we wanted to convey this message: Sex is a decision made by two people. If there is consent, there is respect and pleasure. This message might seem obvious, but yet it is not.
We turned our...