Tinkies: Facebook Flavoured Tinkies

Tinkies, a baked treats brand, launched a global campaign to launch a new product variant/flavour, grow the number of consumers buying and eating Tinkies and drive category trends.

Campaign details

Brand: TinkiesLead Agency: HellosquareRegion: EMEA



Tinkies- A category leading, nostalgic cake treat.

The Baked Treats Category is driven by indulgence, flavours, textures and formats. (Mintel 2017) Put simply, product innovation.

Tinkies hadn't launched a new flavour since the beginning of 2019, and more than a year later, we still had no product innovation. The job to be done was simple, launch a new Tinkies product but what?!

Job to be done:

  • Launch a new product variant/flavour
  • Grow the number of consumers buying and eating Tinkies
  • Drive category trends
Target Audience


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