TikTok: Mat Kar Forward

TikTok India, a video-sharing social network, launched a video campaign emphasising the harm of fake news and called on the public to report instances of misinformation.

Campaign details

Brand: TikTok India Agency: Kinnect

Strategy

Objective

Begin a conversation

Being one of the biggest digital stakeholders, TikTok India wanted to start a conversation about fake news and misinformation – a conversation that barely anyone w

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