Telekom Deutschland GmbH: The world's first mobile interactive comedy show on Whatsapp

Telekom Deutschland, a telecommunications provider, launched a WhatsApp comedy show, featuring two of Germany's most famous actors, to introduce its relaunched entertainment platform.

Campaign details

Brand: Telekom Deutschland GmbH Lead agency: DDB Group Germany Region: EMEA

Strategy

Objective

MagentaTV is the latest TV-entertainment product by Deutsche Telekom, Germany's biggest telecom provider. It brings together the whole world of

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