Telecoming: Kiddies Club Summer 2018 launch campaign

Telecoming, a mobile payment platform, launched an ad-free VOD service exclusively for children through a series of YouTube ads that targeted parents in Spain.

Strategy

Objective

We have developed an ad-free VOD digital service for kids in partnership with Viacom who wanted to launch it in Spain. The mobile service offers edutainment content like videos, games… with the most popular Viacom's characters. It has obtained the Ki

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