Sunfeast Dark Fantasy: A lot can happen inside

Sunfeast Dark Fantasy, a food and beverages company, launched a music to promote the brand within a fast-growing segment.

Campaign details

Brand: Sunfeast Dark Fantasy Agency: Wavemaker India

Strategy

Objective

Premium creams are the fastest growing segment in the biscuits category and have seen a growth of 21% in 2019-20 and is estimated to grow further at a CAGR of 25%. Su

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