SmartStart: Automated WhatsApp assistant

A South African educational social franchise, SmartStart, improved access to its learning resources through a mobile-based chatbot that reached and was retained by thousands of early learning educators.

Campaign details

Brand: SmartStart (built by Praekelt ConsultingLead Agency:Region: EMEA



How do we use mobile technology to assist SmartStarters – a group of trained and licensed early learning educators – in their day-to-day work, and ultimately help South Africa's young minds get the attention they need in their early childhood development? Ultimately our objective is to enable theirs – to ensure that many more children in South Africa have age-appropriate social, emotional, learning and language skills by the time they start school. Improve the quality of early learning opportunities through wide implementation of...

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