Signal: Gülümser Abla - Kaave Falı app integration

Signal, a toothpaste brand, partnered with a popular Turkish fortune telling app and developed a digital fortune teller that awarded free credits to users who submitted smiling photos.

Campaign details

Brand: Signal Lead agency: Mindshare Turkey Region: EMEA

Strategy

Objective

Our objective was to increase brand awareness of Signal and tell customer the instant whitening claim which was proven by 7 global patents.

Target Audience

The whole

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands