Brand: ShieldLead Agency: Oliver Marketing (Ustudio)Region: EMEA
In March 2020 we were placed in lockdown and the Shield team had to move quickly. Deodorant protects you from sweat and odour, but the market cared less about this as they were stuck inside and not seeing colleagues and friends on a daily basis. So how do you get people who are stuck inside their homes to move more and in turn continue to use and buy deodorant?
Shield's strategy in 2020 had to take into account that their core audience...