Brand: ShellLead agency: VML Propaganda LTDARegion: LATAM
The gas station category is, at the same time, related to loyalty and convenience. While some consumers always fuel the car at the same spot, others usually choose the nearest station when it is necessary to fill it up.
This choice for convenience is often made at a time when people are less
susceptible to various media efforts simply because they are focused on something else: driving.
In this moment of focused attention, there are few chances to connect with our target at the...