Shackleton: Xmas Mode

Shackleton, an agency, created digital nativity scenes on mobile in Spain to show its ability to gain loyalty and produce successful campaigns.

Strategy

Objective

For the business of an agency it is crucial to show an effective capacity to do what it aims to do for its clients. As with anything, you are more likely to be hired for something if you can show that you have done it before.

Thus, we had to carry out a Christmas initiative showing the agency's capacity to integrate different disciplines, innovate and, in turn, we had to be able to surprise and gain the loyalty of a group that is very overexposed and linked to advertising

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