Brand: SBTLead agency: WMcCANNRegion: LATAM
SBT, the 2 biggest TV channel in Brazil, is well known for foresting various social initiatives. One of them was to create awareness for the week against child assault.
Adults who are old enough to help children: 18+ to 60+, from diverse social classes in the country.
Through data analysis on Google, we saw that the week against child assault was way bellow the target, as the trend topic in the period was the baby filter, a Snapchat filter.
So, in order...