Brand: Rappi AppLead agency: WinclapRegion: LATAM
Rappi, one of the top companies making home delivery in Latam, needed to empower their whole growth strategy by attracting new app users. Their goal was to increase by 20% the demand of new users coming from Brazil, Colombia, Mexico and Argentina.
Our challenge was not just increasing the "volume" of app downloads but to drive engagement with the app.
Rappi users can be everywhere since anyone that has a smartphone can order Rappi.
But the truth is that every Rappi customer is...