Praekelt Consulting: Supersonic (MTN Fibre-To-The-Home)

Supersonic, a South African internet service provider, ran tests to optimise its website, creating a better customer experience and driving conversions.

Campaign details

Brand: Supersonic (powered by MTN, designed by Praekelt Consulting)Lead Agency:Region: EMEA



The objective was to create an improved customer acquisition channel for an MTN-backed Fibre-To-The-Home offering – Supersonic. The quick fixes that were implemented led to a smoother customer journey that allowed users to move through it with ease, which in turn led to a significant improvement to their online acquisition.

A secondary objective was to test, identify and learn from what was working and what was not on the existing website, and using that data as insights for a full...

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