PlayStation: The Last of Us Part II

A new PlayStation game, The Last of Us Part II, was advertised to the South African gaming market via Spotify, resulting in a high click-through rate and increased sales.

Campaign details

Brand: PlayStation South AfricaLead Agency: Wunderman Thompson South AfricaRegion: EMEA


  • Promote the gaming title in a unique manner
  • Generate and spread awareness of the title
  • Stimulate engagement
  • Encourage sales of the title
Target Audience

The target audience was South African audiences over the age of 18 with an interest in gaming or gaming-related topics.

Spotify media targeting:

  • Location – South Africa
  • Demographic – Male and Female
  • Audience Segment – 18yrs+
  • Platform – Desktop
Creative Strategy

The Brief: Our brief was to promote the much-anticipated sequel launch, arriving 7 years after the...

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