Brand: PlayStation South AfricaLead Agency: Wunderman Thompson South AfricaRegion: EMEA
- Promote the gaming title in a unique manner
- Generate and spread awareness of the title
- Stimulate engagement
- Encourage sales of the title
The target audience was South African audiences over the age of 18 with an interest in gaming or gaming-related topics.
Spotify media targeting:
- Location – South Africa
- Demographic – Male and Female
- Audience Segment – 18yrs+
- Platform – Desktop
The Brief: Our brief was to promote the much-anticipated sequel launch, arriving 7 years after the...