Pharmaton: TV sponsorship enhanced interaction with second screen

Pharmaton, a multi-vitamin brand, partnered with a TV program about physical endurance in order to successfully increase brand awareness and sales in Turkey.

Campaign details

Brand: Pharmaton Lead agency: Mindshare Turkey Region: EMEA

Strategy

Objective

Pharmaton is a multi-vitamin brand with a commitment to support people both physically and mentally via increasing their performance and energy throughout the d

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