Brand: PEP Stores South AfricaLead Agency: OgilvyRegion: EMEA
The COVID-19 pandemic coupled with the onset of hard lockdown created fear and uncertainty amongst South Africans from all backgrounds. For brands and marketers, it meant that planned media had to be re-looked. As South Africa's largest clothing retailer, PEP, stays top of mind with their target audiences via a significant volume of paid media each month. And at a time when most brands opted to pause or cancel their media, PEP made the bold decision to keep their media investment and use...