Nikon: Insta Badge

Nikon, a photography equipment brand, promoted the brand by creating an engaging activity that celebrated the community on World Photography Day in India.

Campaign details

Brand: Nikon India Agency: WATConsult

Strategy

Objective

Photographers are all about showcasing their work. On Instagram they do so with detailed captions about their camera and gear. Nikon is already blessed with a loyal and vocal commun

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands