Netflix: Something for everyone

Netflix, an over-the-top content platform, partnered with Spotify in India and used its targeting solutions to convert Spotify listeners into potential Netflix subscribers.

Campaign details

Brand: Netflix India Agency: Wavemaker India

Strategy

Objective

Netflix is one of 40 OTT streaming services in India. For a country obsessed with TV, Netflix's objective through 2019 was to create awareness for their library of content ac

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