Brand: Nando'sLead Agency: VMLY&RRegion: EMEA
It's simple, be top of mind, by being on lips and in tummies. Our primary aim was to build brand share of voice and continue to grow our overall salience with our online audience with as little money as possible. This at a time when our business was significantly constrained due to lockdown restrictions on restaurant trade.
Media objective: How do we pay for less than half of our exposure (organic impressions)? With a number of our planned media activities having to change, we placed a...