McDowell’s No1 Soda: No1YaariJam

McDowell's No1 Soda, an Indian spirits brand, increased brand salience in India by showcasing stories of 'yaari' (friendship), brought alive through music by real-life musician 'yaars' from the industry.

Campaign details

Brand: McDowell's No1 Soda Agency: Hungama Digital Media Entertainment Pvt. Ltd.

Strategy

Objective

McDowell's No1 Soda has always stood for celebration of "True Bonds of Yaari". No1YaariJam gives the brand's philosophy a powerful voice i

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