McDonald's: 10 year challenge

McDonald’s, a fast food restaurant chain, increased downloads of its new app by making its 10 most popular items in India available for the low prices they were valued at 10 years ago.

Campaign details

Brand: McDonald's India Agency: 22feet Tribal Worldwide



With the launch of the new McDonald's app in December 2018, the brand's business objective was to drive downloads and highlight the value McDonald's provides throu

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands