McDonald's: 10 year challenge

McDonald’s, a fast food restaurant chain, increased downloads of its new app by making its 10 most popular items in India available for the low prices they were valued at 10 years ago.

Campaign details

Brand: McDonald's India Agency: 22feet Tribal Worldwide

Strategy

Objective

With the launch of the new McDonald's app in December 2018, the brand's business objective was to drive downloads and highlight the value McDonald's provides throu

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