Max Life Insurance: New Year greetings and resolution campaign

Max Life Insurance, a life insurance company, increased business growth in India by sending personalised new year greetings to tap into people's desire to make new year resolutions.

Campaign details

Brand: Max Life Insurance Agency: Magnon eg+

Strategy

Objective

Background and Opportunity

India is one of the biggest markets for insurance in the world.

But surprisingly, the insurance penetration rate in our country continues to be the l

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