MatchKit: South Africa crowdfunds medal bonuses for our Olympians

MatchKit, the South African provider of crowdfunding technology, exploited the power of the fan across social and traditional channels to raise awareness for a sporting injustice and grow its brand.

Campaign Details

Brand: MatchKitLead Agency: PR MachineRegion: EMEA


  • Raise money for the Olympic medalists based on the Rio precedent R500,000 for a gold medal, R200,000 for a silver, and R150,000 for a WR.
  • Exert pressure on SASCOC and the sports ministry to deliver on this precedent.
Target Audience

South African sports fans with any form of disposable income. Male, corporate skew.

Creative Strategy

Please see the video below.

SASCOC confirmed on Women's day that our two Olympic medalists wouldn't be receiving medal bonuses. MatchKit co-founder Mike Sharman challenged this via a tweet. We...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands