Brand: Lux, UnileverLead Agency: PHD MEDIARegion: EMEA
Generate awareness of the campaign, and spotlight Caster Semenya's petition. Engagement, inviting supporters to join the conversation, sign petition and share their message online to support Caster Semenya.
All South African citizens to ensure broad reach and awareness of messaging.
The animated film dramatises Caster's story from an emotional angle – bringing it to a wider audience within South Africa, and the world stage. The film ends with a call for the audience to stand with Caster by signing a...