Kotak: 811 #DreamsInvited Campaign

Kotak Mahindra Bank, a financial services provider, drove awareness and increased account holders for India's first downloadable bank account, Kotak 811.

Campaign details

Brand: Kotak Mahindra Bank Limited Agency: Kotak Mahindra Bank Limited

Strategy

Objective
  • Position Kotak 811 as an open to all, inclusive bank account that does not judge the one who dreams no matter how strange or incredible their dreams

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