Kingfisher: #StayAtHome

Kingfisher, an Indian beer brand, launched a gamified mobile campaign during the pre-lockdown curfew, to reassure consumers that the good times shall return, but only if each and every individual played their part.

Campaign details

Brand: Kingfisher Agency: Mindshare India

Strategy

Objective

With a rapid rise in COVID-19 cases in India, the need of the hour was for consumers to avoid public places, and to keep the good times tucked indoors. Kingfisher, as a brand, i

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands