Kingfisher: #StayAtHome

Kingfisher, an Indian beer brand, launched a gamified mobile campaign during the pre-lockdown curfew, to reassure consumers that the good times shall return, but only if each and every individual played their part.

Campaign details

Brand: Kingfisher Agency: Mindshare India



With a rapid rise in COVID-19 cases in India, the need of the hour was for consumers to avoid public places, and to keep the good times tucked indoors. Kingfisher, as a brand, i

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