Kia dealer coop platform: Turning every Kia dealer into a display advertising expert

Kia, an automotive brand, successfully increased its web and showroom traffic using a search optimisation and digital display strategy that introduced its Spanish consumers to a more digital shopping experience.

Campaign details

Brand: KIA Lead agency: Havas Media Spain Region: EMEA

Strategy

Objective

Kia came to us with an interesting challenge: they wanted to increase KIA dealer's web traffic, optimize display ad campaigns so this could increase showroom traffic

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