Kia: Rewind Kia

Kia, an automotive brand, launched a TV and online campaign that encouraged the Indian public to stay at home during the COVID-19 pandemic while lifting their spirits.

Campaign details

Brand: Kia Motors India Agency: Isobar India

Strategy

Objective

Devise a clutter-breaking communication in public interest to increase brand love and elevate the goodwill of the brand, by spreading positivity during the Covid-19 crisis.

Do

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