Kia: Auto Expo

Kia Motors, an automotive brand, gamified the entire virtual universe at the Kia Pavilion at the Indian Auto Expo 2020 and created a differentiated brand experience for visitors.

Campaign details

Brand: Kia Motors India Agency: Isobar India

Strategy

Objective

Enable a differentiated brand experience for the Kia Pavilion visitors at the Indian Auto Expo 2020 and keep them engaged throughout their visit. The brand wanted to make the

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