KOO: Fruit forecast

KOO, the South African canned food producer, successfully used weather- and location-triggered mobile ads to target products to specific regions, harnessing the climate as a sales driver and boosting impressions.

Campaign details

Brand: KOOLead Agency: HellosquareRegion: EMEA



For 75 years, KOO has been a South African staple. Being top of mind at home meant that staying top of mind online was key - especially during the festive season. A period that is often oversaturated with festive messaging. We knew that KOO needed to shout above the rest in a unique, unexpected way. JOB TO BE DONE: Drive brand awareness of the KOO fruit range over December, inspire consumers and showcase the different ways to use KOO canned fruit, Land product, flavour and versatility...

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