Brand: KOOLead Agency: HellosquareRegion: EMEA
For 75 years, KOO has been a South African staple. Being top of mind at home meant that staying top of mind online was key - especially during the festive season. A period that is often oversaturated with festive messaging. We knew that KOO needed to shout above the rest in a unique, unexpected way. JOB TO BE DONE: Drive brand awareness of the KOO fruit range over December, inspire consumers and showcase the different ways to use KOO canned fruit, Land product, flavour and versatility...