KFC Africa: CRM rewards solution

KFC, the fast-food chain, launched a competition that successfully increased sales in Botswana and Lesotho, by asking consumers to message their promotional codes via Whatsapp for a chance to win prizes.

Campaign details

Brand: KFC Lead agency: Yonder Media Region: EMEA

Strategy

Objective

In 2018, Yonder Media had successfully conceptualised, developed and implemented KFC South Africa's mobile-based rewards and gamification platform nationwide, with USSD a

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