JIVE: Dala your colour

“Dala Your Colour”, a real-world, audio-visual campaign, took place in a Cape Town neighbourhood to successfully drive awareness and sales of Jive, a soda drink, and serve as a reminder of a segregated past.

Campaign Details

Brand: JIVELead Agency: Mark1Region: EMEA



Generate awareness and drive sales across the Jive range.

Target Audience

Jive drinkers, Capetonians and tourists who visit the Bo-Kaap and want to learn more about Capetonian culture.

Creative Strategy

Following a very restricted, suppressed, and pretty much disheartening 2020, we've realised that things have become monotonous, and without the excitement that gave it colour, life has become dull.


The Bo-Kaap is one of South Africa's most colourful neighbourhoods. Just a quick search of on Instagram reveals just how smitten tourists, influencers, models and international...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands