Brand: JIVELead Agency: Mark1Region: EMEA
Generate awareness, evoke participation and drive sales across the Jive range.
Primary: Residents of Cape Town who have previously attended or wanted to attend the Jive Funny Festival. Secondary: Fans of Jive who would be looking for entertainment during lockdown. Tertiary: All South Africans who are looking for a little bit of comic relief during the unprecedented times- hoping that the brand association will be enough for them to try Jive when they visit the Western Cape. (Jive is only sold in W Cape)....