Hershey: Jolly Rancher

Hershey, a confectionary brand, promoted its Jolly Rancher range in India with a gamified ad campaign targeted at children.

Campaign details

Brand: Hershey Agency: Pokkt

Strategy

Objective
  • Jolly Rancher is not a new name in the confectionary business, it's a North America's iconic brand. It has a 65-year history with Hershey's and with its launch in India, kids have loved i

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands