Harpic: Making India Toilet Proud

Harpic, a brand of toilet cleaner, leveraged Kumbh Mela, one of the world's largest religious gatherings, to raise awareness of good toilet hygiene in India.

Campaign details

Brand: Harpic Agency: RB

Strategy

Objective

Harpic is a leading toilet cleaner brand and had been growing steadily with increased penetration. But how can you continue to build brand penetration when people consider having a toilet at hom

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