HDFC Bank: Hum Haar Nahi Maanenge

HDFC Bank, a financial services brand, undertook relief and rehabilitation measures towards the COVID-19 pandemic by uniting India with music.

Campaign details

Brand: HDFC Bank Agency: Kinnect

Strategy

Objective

Coronavirus lockdowns India

The COVID-19 pandemic resulted in a country-wide lockdown due to which people were scared and low on morale. The lockdown caused a rise in unemployment because

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