HDFC Bank: Add an ad

HDFC Bank, a financial services brand, increased spending using its bank cards during the festive season in India by partnering with influencers to offer exclusive cashback offers when consumers shopped using a HDFC bank card.

Campaign details

Brand: HDFC Bank Agency: Kinnect

Strategy

Objective

Understanding India's shopping behaviour

A 2019 government survey revealed that 43% of Indians planned to spend more during the festive season, with a whopping 89% looking forward to sale

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands