Brand: Government of the City of Buenos AiresLead agency: BBDO ArgentinaRegion: LATAM
The management of the Government of the City of Buenos Aires, led by Horacio Rodríguez Larreta, has been a pioneer in terms of Neighborhood Management and Citizen Participation. During the last 4 years, the Government has launched a program of meetings with neighbors in the neighborhoods to become aware of the needs of the city's neighbor. A State with an agile relationship with the neighbor in order to improve their lives, must consider the digital universe.
In the last...