Government of the City of Buenos Aires: Boti, or how Buenos Aires became the first city with WhatsApp

The Government of the City of Buenos Aires, a governmental agency, successfully launched a chatbot channel on WhatsApp that enabled citizens to directly engage with the city's government and thus increased brand affinity among Argentinians.

Campaign details

Brand: Government of the City of Buenos AiresLead agency: BBDO ArgentinaRegion: LATAM



The management of the Government of the City of Buenos Aires, led by Horacio Rodríguez Larreta, has been a pioneer in terms of Neighborhood Management and Citizen Participation. During the last 4 years, the Government has launched a program of meetings with neighbors in the neighborhoods to become aware of the needs of the city's neighbor. A State with an agile relationship with the neighbor in order to improve their lives, must consider the digital universe.

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