Google Assistant: Knowledge has no language

Google, a tech conglomerate, boosted consideration of Google Assistant to 89% by emphasising how it could assist Hindi-speaking audiences in India to confidently navigate the internet.

Campaign details

Brand: Google India Agency: Mullen Lowe Lintas Group

Strategy

Objective

The Internet has been biased towards English as its primary language. This bias does not only manifest in content/output/information but also the hardware/input/acces

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