Generali: Sống Như Ý – Live The Life You Desire

Generali, an insurance company, increased brand awareness and growth by launching a campaign centred on music and film during the Vietnamese new year festival Tet.

Campaign details

Brand: Generali Vietnam Agency: dentsu X Region: APAC

Strategy

Objective

Despite having a strong heritage of over two centuries globally, Generali – an Italian based premium insurance company – is new face in Vietnam. With nine years of pr

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