Galito's Flame Grilled Chicken: Are you bold enough?

Galito’s, a South African chicken restaurant chain, launched two new sauces with a large campaign, focusing on easy-entry mobile channels and resulting in a large increase in sales.

Campaign details

Brand: Galito's Flame Grilled ChickenLead Agency: Hello SquareRegion: EMEA



Galito's is a much-loved, proudly South African Flame Grilled Chicken sit-down and takeaway restaurant known for its Bold African Flavour. One of Galito's many specialities is their fresh home-style hot sauces. Consumers love these sauces, and Galito's needed to launch their 2 new sauces into the range in September (Heritage Month), creating brand awareness and getting feet in-store. These 2 sauces are quite possibly South Africa's HOTTEST sauces - Green Chilli Piri-Piri & XXX Hot. The challenge? These sauces really needed to...

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