Fanta: The Snack Saga

Fanta, the soft drink, created a platform game to introduce its new brand mascot The Mouth, which increased brand awareness and sales in Brazil.

Campaign details

Brand: FANTA Lead Agency: Ogilvy /Gameloft Do Brasil Region: LATAM


Generate brand awareness and create content to an exclusive hub.

Business problem

Fanta needed to present to their audience (mostly teenagers) the new face of the cam

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands