Fanta: The Snack Saga

Fanta, the soft drink, created a platform game to introduce its new brand mascot The Mouth, which increased brand awareness and sales in Brazil.

Campaign details

Brand: FANTA Lead Agency: Ogilvy /Gameloft Do Brasil Region: LATAM

Objective

Generate brand awareness and create content to an exclusive hub.

Business problem

Fanta needed to present to their audience (mostly teenagers) the new face of the cam

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