El País: What do you think? - QR

El País, a global newspaper, created an online campaign of powerful images covering important topics to strengthen brand love in Spain by encouraging readers to share what they think.



The aim of the campaign was to burnish the brand's image and strengthen the connection between El País and Spanish society.

In addition, the advertiser wished to showcase its social engagement as an independent medium committed to serving as an instrument fostering thinking, providing quality information, and contributing to a well-informed society with a capacity for dec

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands