EF English Live: Gringophobia

EF Englishlive, an online English school, launched a social media campaign that used prank-style video content of five Brazilian influencers using fake gadgets to speak English fluently abroad, in order to showcase the importance of learning languages and increase sales.

Campaign details

Brand: EF English LiveLead agency: JotacomRegion: LATAM



EF Englishlive is one of the largest online English school in the world. Brazil is a country ranked 53rd as to English fluency in the world ranking and only 1% out of Brazilians have fluency in English. Out of those 1%, almost all feel insecure to speak English to foreigners. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to truly learn it, it is necessary to really study...

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